Madelyn Parker focuses on designing premium experiences in the sports industry to fans of all ages.

Certifications

  • Experiential Marketing Training Camp

  • LinkedIn Learning Adobe Creative Suite

Skills and Abilities

Communication Skills

Detail-Oriented

Social Media Strategy

People Management

Problem-Solving

Improvement Recognition

Eloqua

Adobe Creative Suite

Strong Work Ethic

Consistency of Deliverables

Family-Centered

Team Player

Shoflo

BYU Men’s Volleyball April 2023

Education

Brigham Young University-Marriott School of Business

GPA: 3.75

Bachelor of Science, Experience Design and Management Winter 2024

Awarded Fall/Winter half academic BYU scholarship 2022

Awarded Fall/Winter BYU Marriott School Experience Design Scholarship 2023

Awarded the Cal-Nev-Ha Hope of America Award

Member - Experience Design Society, BYU Y-Serve

Work Experience

Brigham Young University Athletics

Sports Marketing/Fan Experience Assistant | April 2022-Present

  • Executed BYU Men’s Basketball and BYU Football game-day and pregame activities, including pregame setup and giveaways to upwards of 5,000 to 60,000 fans

  • Managed a team of 6 interns as head of the Fan Experience Committee to ideate, plan, and carry-out pregame concourse activities at BYU Men’s basketball and BYU Football games to appeal to children, parents, and elderly individuals

  • Assisted in the preparation and execution of 8+ theme games for BYU Men’s Volleyball, BYU Baseball, and BYU Women’s Soccer

  • Facilitated event production for seven sports, improved attendance through fan experience and in-game promotions

  • Social Media manager for a growing account of nearly 500 followers focused on the experience of fans

Kate Elizabeth Events

Intern | April 2022-Present

  • Customized more than 15 superior wedding events to the exact guidelines of customers with a team of 4

  • Intervened to solve minor or major problems, requiring quick thinking and communication skills

  • Adapted to guest’s and customer’s needs during high-quality wedding events

Gospel Forum Events

Volunteer Experience Designer | Oct 2022-Feb 2023

  • Aided in the producing 6 monthly devotionals with a team of 5

  • Designed devotional experiences leading to an increase in attendance of over 150

Provo Recreation Center

Guest Services Representative | Mar 2022-Jun 2022

  • Instituted a welcoming and professional fitness environment for patrons and children

  • Prioritized tidiness and organization in the Golden Plaque Award winning, nationally renowned by the Academy for Park and Recreation Administration facility

Additional Work

The Church of Jesus Christ of Latter-day Saints

Voluntary Representative | Jul 2020-Dec 2021

  • Represented the Church of Jesus Christ of Latter-day Saints through service, teaching, and leadership opportunities in Maryland and Washington, DC

  • Headed creation and implementation of social media campaigns as the Social Media Specialist and trained other volunteer representatives in social media utilization

  • Oversaw all volunteer representative’s work and well-being as Office Assistant